AdVerve - Episode 17 - PR Patois

Aka, the art of the release, pitch, whatevuh. Ad blog slash PR dude Dan Barron joins the fun as we talk about all the ways PR releases make us crazy. He also explains a lot of what goes on behind the scenes, which in turn, makes us whiny little bitches who, in turn, go on a podcast and complain about it.

Download the show directly here. Or subscribe via iTunes:

Topics:

00:00 – 1. For immediate release...
45:07 – 2. What we look for
55:51 – 3. PR is your friend
58:46 – 4. That’s a wrap...

Linkage:

• Beer Rangers.

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Can we start you off with a free sampler?

THAT’S A LOL JOKE! ALL OUR SHOWS ARE FREE!

So maybe you have a friend who doesn’t know what the show is like. Well, send them this new sampler covering a few minutes of regular features we do such as “I need a name for...” and “10 For 10.”  Go on, share it with someone you love.

Download the sampler here. Or subscribe via iTunes:

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AdVerve - Episode 16 - Life After Social Media Snake Oil

To parasteal from Bono, Joseph Jaffe stole the :30 spot — we’re stealin’ it back.

It’s been almost five years since he pissed off people in Ad Land™ talking about Life After The :30 Spot; we look back to see what still holds up.

Supporting that theme is this idea of the social-media-as-snake-oil bias still prevalent in advertising circles. If you were among those that the Chief Interruptor (at crayon, in turn acquired by Power) disrupted, listen close: what's really in question is the advertising model in general. We also manage to get in a few shots at Facebook, Walmart and the Stupor Bowl mindset.

(Want more Jaffe Juice? Catch him on Twitter.)

Download the show directly here. Or subscribe via iTunes:

Topics:

00:00 – 1. Intro - Blahg, blahg, blagh—a brief history of time
14:15 – 2. Social media snake oil
26:58 – 3. Life After The :30 Spot—5 years later & the death of TV
40:35 – 4. Media, freaking
47:00 – 5. Nobody doesn’t like free.
50:23 – 6. Branding disconnect
56:18 – 7. The Stupor Bowl Effect™
1:12:36 – 8. Disrupt that shit
1:17:28 – 9. That’s a wrap

Linkage:

• Walmart’s Clown spot.
• Whopper Freakout breakdown.
• Intelevision.
• Chevy Volt iPhone app.
• Philips Carousel.

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Ben Kunz on Apple's Potential for Saving Publishing: Now in Technicolor™!

Ben Kunz, who did the Five Minutes With... segment for our "Alcohol, Tobacco and Firearms" episode, turned his cameo into a visual manifesto with witty subtitles and music saturated in foreboding.

What we like about Ben is his special way of looking at hype from a critical perspective -- not just to be a contrarian, but because he accounts for both the history of Apple and the trajectory of industries similar to publishing. It's wrapped up all nice, swaddled in logic, and you sit there wondering why you never saw it before.

Give it a watch and decide whether he's right. We've got thoughts on this, but by now it should be clear we like to save those until we're compromised by a stimulant or abject boredom.

To hear the full show, download it directly here. Or subscribe via iTunes:

AdVerve - Episode 15 - Alcohol, Tobacco & Firearms.

Who can’t use more of each?

Did your mother drink and smoke while pregnant? Then have we got a show for you. After exploring most of the adult vices we could think of, we devote the show to one of our favorite segments, 10 For 10. (We basically hit each other with topics the other doesn’t know about ahead of time.)

From there, Ben Kunz of Media Associates delivers a Five Minutes With... showing why he’s smart. Like, blog smart, especially on his Thought Gadgets where he lives. Whatever that means. We then wrap as only we can—for another 10 minutes and cover things like the idea of heroes and drowning. IT’S 97 MINUTES OF PURE PLEASURE.

Download the show directly here. Or subscribe via iTunes:

Topics:

00:00 – 1. Intro - A man can always use more alcohol, tobacco & firearms
12:48 – 2. Fuck Skype
13:32 – 3. 10 For 10 - Diesel
18:35 – 4. 10 For 10 - Guys With Scarves
21:04 – 5. 10 For 10 - Personal behavior
22:41 – 6. 10 For 10 - Breaking Dawn & Vampire World
31:16 – 7. 10 For 10 - Save the children
37:08 – 8. 10 For 10 - FourSquare
43:21 – 9. 10 For 10 - Ace of Base
45:57 – 10. 10 For 10 - Hated but still used
47:38 – 11. 10 For 10 - Google, meet China
49:31 – 12. 10 For 10 - I saw it on the YT
53:44 – 13. 10 For 10 - Advertising water
58:14 – 14. 10 For 10 - Disturbing profiles
1:01:09 – 15. 10 For 10 - Red
1:02:55 – 16. 10 For 10 - The Apple rules
1:05:57 – 17. 10 For 10 - Ikea
1:11:09 – 18. 10 For 10 - The brand you hate
1:12:36 – 19. 10 For 10 - Privacy
1:15:22 – 20. 10 For 10 - The brand you love
1:19:11 – 21. Five Minutes with... Ben Kunz
1:24:27 – 22. That’s a wrap... and *other* stuff

Linkage:

• Thank You For Smoking trailer.
• Bob Roberts trailer.
• Diesel’s Stupid campaign.
• Robert Scoble on FourSquare at CES.
• Breaking Dawn review.
• Quick Burger.
• Charlie Bit Me — autotuned!
• Shirley Temple's Baby Burlesques.
• Twitter for Culture Buzz: @vanksen_com.
• Boomsday by Christopher Buckley.

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