Wednesday, August 11, 2010

AdVerve 43 - Viralosity


Play the show now.

Everything you wanted to know about "virals." Josh Warner of seeding firm Feed Company joins us to talk about why a cool video isn’t enough to guarantee viralosity. You thinking backflipping into jeans and catching Ray-Bans with your face is enough? It takes magic. Or a really good integrated marketing plan. One of those.

Linkage:

Sunday, August 08, 2010

Newsy Bait: Tips on Pitch Protection

You're a small agency or a freelancer. You get invited to a pitch for a great potential client. You make your pitch; things went well but ultimately you don't get the business. Yet, six months later you realize the client is basically using your idea in its new campaign...
The Wheels of Capitalism™ are relentless in their turning, and…
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