Aka, Social media + Scott Monty.
Play the show now.
Why not call it that? He’s Ford’s director of social media—they *should* name the damn thing after him. But we go beyond Twitter doncha’ kno, as we first delve into Sherlock Holmes. From there, it’s Detroit’s fascination with muscles per gallon, followed by why brands blow it when it comes to hiring for social media. (Okay, so we worked a *little* social in there. LOOK AT THE DAMN TITLE—IT’S WHAT WE DO.)
From there, we troubleshoot dealerships and the fun BP is having lately. Listen. Lather. Repeat. (Also find Scott on Twitter, Facebook and I Hear of Sherlock Everywhere.)
Subscribe via iTunes:
Topics:
00:00 – 1. Sherlock Holmes 101
12:13 – 2. Mr. Case Study
20:18 – 3. Twitterer wanted: Inquire within
29:11 – 4. Muscle Per Gallon
40:04 – 5. Let the people decide
47:09 – 6. Desktops, dashbords & iPads
50:40 – 7. Caution: Showroom ahead
54:44 – 8. Caution: PR crisis ahead
59:42 – 9. Wrap
Linkage:
- Ford Fiesta Movement.
- American Journey 2.0.
- The Ford Story.
- Maker Faire.
- Will It Blend? Ford Fiesta.
- Sherlock Holmes trailer.
- Sir Arthur Conan Doyle’s Bartitsu.
- Guy Ritchie on The Treatment.
- Origin of Dr. Martens.
- Burger King’s Facebook “like” currency.
(Image.)
