Sunday, April 24, 2011

AdVerve 72 - Southern Ad Law on the Skids



















Play the show now.

Michael McSunas (@adlawguy) of law firm CBS – the guy we'll call if things go awry – joins us to give perspective from the legal point of view. We cover everything from incest gameshows (they exist! ...don’t they?) to legal precedent in cases involving both source protection and blogger disclosure. Sprinkled in is an uncomfortable discourse about death and whether your online "assets" count as property; if so, who do they go to?

For those following Bill's southern evolution, Mike tosses in a swashbuckling funeral tale. And in case you were wondering how any of this comes together, Angela manages to string it all along with everything she learned at MIPTV, that scary place in Cannes where TV networks sell each other what they'll be selling you, all year long. (And if you're in Japan, yes, you may just get an incest game show.) It’s techno mind tricks & legalese and it’s not for the faint of heart.

Linksopolis:

- Official trailer for Tiffany Shlain's "Connected: An Autoblogography about Life, Death and Technology." Her keynote talk here.
- Piracy: a path to innovation? Matt Mason's full 30-minute talk at MIPTV.
- Cmp.ly: the new short-linky way of disclosing.
- Baroness Greenfield talks about how the brain is changing as a function of technology use.