AdVerve 75: Socialfication

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Aka, another ‘cation’ episode, aka, wherein your two cohorts in ad podcast deviancy wax rant poetic about social media hacks and posers, among other things. It’s been a few shows since we went off on those deserving of our... going off, so why not social freaks? What, you were expecting a cake for our 75th episode? Maybe next time.

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AdVerve 74: McGameification.

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Aka, that big, juicy badge in the sky. It was one mic/two guys as Bill took a roadtrip to Savannah to join one of his co-strategists in crime at BFG. The Frenchman Known As Cyril Guichard (@luxregina) went live and uncensored as we kicked back for a high-rolling adventure on the topic of gameification.* It’s probably a word you're sick of, but he takes us deep into the philosophy of gaming, and why sites that "gameify" – like Foursquare – aren't games, per se (but will need to be).

Want more? We also find a way to pose that age-old question: can social media sites like Twitter really be used to construct the governments of tomorrow? Learn all the nuanced answers to this riddle, and others, this week. WE EVEN TALK 3D. Of course we also take our trademark™ left into fun areas like politics and discuss how Gen My dealt with the end of Osama, if at all.

(Also, learn why you're becoming a symbiant.)

Linkfegnugen:

- Heineken Star Player
- Cyril's blog on Luxgames.net

*Gamification or Gameification. Spell it any way you want, we don’t judge.

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AdVerve 73: World O’ Wheaton

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Alongside special guest Ken Wheaton (@kenwheaton), we cover stuff from book publishing and promoting, to the rise and further decline of American airline service, to whether advertising will protect us from the maniacal ambitions of Donald Trump. (Angela tries broaching the topic of The Royal Wedding, but ultimately fails to make it stick.)

There's also a smidge more Southern Comfort for those of you riding Bill’s ongoing fascination with his new homeland.

Linksomania:

- Ken Wheaton’s blog
- Ken's Book, The First Annual Grand Prairie Rabbit Festival - get it before Amazon runs out!
- Advertising May Be the Thing that Saves Us from Donald Trump
- TINY MINY MINUTE SUITES


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So, What's Going On, Exactly?

To distract you, we give you electro.

It's been a few weeks since we've published a 'cast, and no, it's not because we've decided to screw all of you and call it quits. The honest-to-goodness goes something like this:

• Managing the six-hour time difference thing is tough, especially now that your two hosts with the mosts have full-time agency jobs. When Bill finally leaves work, Angela's like, oh hell no, I am not conscious.
• Bill's family has just moved in! Yay! That means big transitions.
• Did we mention our jobs? Wow, agencies just eat you. They just eat all of you.

We're still committed to keeping AdVerve going, because frankly, it is one of the things that makes us feel alive. If you want, you can send us an email and tell us what you're thinking about on advervepodcast@gmail.com. This is probably also a good opportunity to catch up on shows you missed.

We love you guys, and we'll be back on air soon. Promise. For the time being, chill out and listen to Swingset Committee.

AdVerve 72 - Southern Ad Law on the Skids

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Michael McSunas (@adlawguy) of law firm CBS – the guy we'll call if things go awry – joins us to give perspective from the legal point of view. We cover everything from incest gameshows (they exist! ...don’t they?) to legal precedent in cases involving both source protection and blogger disclosure. Sprinkled in is an uncomfortable discourse about death and whether your online "assets" count as property; if so, who do they go to?

For those following Bill's southern evolution, Mike tosses in a swashbuckling funeral tale. And in case you were wondering how any of this comes together, Angela manages to string it all along with everything she learned at MIPTV, that scary place in Cannes where TV networks sell each other what they'll be selling you, all year long. (And if you're in Japan, yes, you may just get an incest game show.) It’s techno mind tricks & legalese and it’s not for the faint of heart.

Linksopolis:

- Official trailer for Tiffany Shlain's "Connected: An Autoblogography about Life, Death and Technology." Her keynote talk here.
- Piracy: a path to innovation? Matt Mason's full 30-minute talk at MIPTV.
- Cmp.ly: the new short-linky way of disclosing.
- Baroness Greenfield talks about how the brain is changing as a function of technology use.

AdVerve 71: Autobahnned

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Where we get AT&T’s Director of Social Media Chris Baccus to join us for among other things, gas station taco talk, organic food, and why Detroit does deserve a second chance. So yeah, pretty much what you’d expect from a guy who works for a telecom. It is nothing short of pure aural delight the likes of which you haven’t heard... since the last episode. Yes, we even get him to work in an f-bomb and as we also discuss the general online disdain for mobile carriers.

Linkage:

- Chris on Twitter
- His Auto Marketing blog.
- Him on Dallas Food Nerd.
- The brilliantly named GAS STATION TACOS.
- Barfblog.com

*OF COURSE ADVERVE & CHRIS DO NOT SUPPORT DRIVING AND TALKING ON CELL PHONE TOUCHTRONIC DEVICES.


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Adverve 70: Fashion-Punting on Twitter & The Trouble with Airlines

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We run a solid flowing gamut from customer service on Twitter to what travel's lost post-9/11. We throw back to Vinny Warren a little, ruminate on the pros and cons of unexpected fame (is it ever unexpected?), and where the New York Times went horribly, horribly wrong with its payment wall.

Angela also rants heavy on the merits of Monocle, the little print publication that could - and could so, so good.

Linksomania:

- Edward Boches buys a shirt on Twitter
- @NordstromDave
- How Sharpie uses social media
- Monocle (read this shit!)
- Werner NCAA ladder fun
- BusinessWeek's profile on Monocle founder Tyler Brûlé
- Beer for textbooks
- AdVerve episode featuring Vinny Warren, the man behind the Wheat Thins
- @Chrismacho
- Bandwagon likeness
- Sheex - the bedsheets for the active bedtime man

Adverve 69: Supermoon to Super Mario

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We hit you with some old-school 5 for 5, running the gamut from natural disasters to sports marketing. Bill also wilds out on pet rights, and the whole thing basically devolves into a rumination on horror cinema. Vampires and zombies manifest heavily as usual, but no opportunities for a Twilight or Buffy joke are taken. (This means we’re maturing.)

Hell, there's even a little tangent on hot music streaming sites! We hope we lead you to something magic for your ears.

Super Linkamaroo:

- Supermoon (& on Flickr)
- Samsung Galaxy microchip art
- Grooveshark
- Soundcloud
- Hypemachine
- Daytrotter
- The Hood Internet
- Mad Decent
- Some Kind of Awesome
- Said The Gramophone
- RCRD LBL
- Super Mario live action
- FPS Mario
- “Undeveloped”
- DDB Blog featuring Angela's singularity manifesto
- BFG Comm Blog
- Bandwagon

AdVerve 68: Twitteropa

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It’s located somewhere between Utopia and SxSW. What are we on about this week? Things like... how pop culture is subtly changing as a result of technology, and even how changing technology has affected not only cartoon culture, but advertising and what we're being taught about human behaviour in entertainment. Take the animational revolution known as Pixar, which changed children's entertainment with Toy Story and as a result, entertainment itself. Cartoon life is now more intelligent than it ever was with complex values Buzz light years of your dad’s Acme anvil. The Incredibles, Megamind, Despicable Me and Up are cartoons that tell you that being a hero or villain means being fallible.

Of course at the other end of that spectrum, we also talk Jersey Shore.


Linkage:

- Chrysler tweet.
- FedEx tweet.
- Always remember: Cross at the green, and Aladdin before Toy Story.
- Speaking of: The Pixar Story doc.
- Sapient Nitro vending.

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AdVerve 67: Politicosi

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Did we go off on a thematically classic – for us anyway – stream of consciousness sojourn? Bet. Our love for Franco-American political discourse was matched only by our love for Franco-American recycling schedules. We then became winners as we discussed the fall and further fall of Charlie Sheen, replete with fond tales of rehab glory. How else to complete this trifecta of gray matter than with a look at the Oscars. THIS SHOW HAS IT ALL... AND NOW YOU DO TOO.

Also, quick note: when Angela talks about "redistribution," she's referring to redistricting. >_< Linkage:

- The book with no name shall be named: Strauss and Howe’s The Fourth Turning.
- Where winners live.