There isn’t any. Nothing more to see here, so move on. We kid! So we finally get to an “ism” episode that we had planned ever since our first show on Racism in advertising. This topic comes up from time to time, but usually only on ad blogs and only by people in the industry. Regular consumers? They could give a shit.
Homage? Tribute? Imitation? A rip? Inspiration? Direct lift? Copycat? Whatever you call it, we discuss all the issues surrounding a touchy subject with copywriter Dan Goldgeier of Partners + Napier. (In addition to being Ad Pulp columnist and regular Talent Zoo columnist, he’s also on Twitter.)
In addition, we go over why plagiarism is different in music, film and fashion. Because there, it’s not *just* plagiarism—it’s an homage, people.
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- Old Spice horse spot, Gillette’s take on the genre, and a rider that pales.*
- AT&T “Hey” spot, the Bud classic.
- Coke spot comparison.
- Duval-Guillaume AIDS spot, and Travelers Insurance.
- Wrath of Cannes.
- Derren Brown subliminal/fake client experiment.
- Toshiba Space Chair Project, and the original.
- One shot scenes: Good Fellas, Clown Posse and Speed.
- Pedigree spots from TBWA.
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*Get it? That was an homage to a Clint Eastwood film. Homage ftw!