AdVerve 43 - Viralosity

Play the show now.

Everything you wanted to know about "virals." Josh Warner of seeding firm Feed Company joins us to talk about why a cool video isn’t enough to guarantee viralosity. You thinking backflipping into jeans and catching Ray-Bans with your face is enough? It takes magic. Or a really good integrated marketing plan. One of those.

Linkage:

• Guy Walks Across America.
• Levi’s Go Forth.
• Reebotch.
• Fake Guitars Dropped Into Real Volcano.