Wednesday, August 11, 2010

AdVerve 43 - Viralosity

Play the show now.

Everything you wanted to know about "virals." Josh Warner of seeding firm Feed Company joins us to talk about why a cool video isn’t enough to guarantee viralosity. You thinking backflipping into jeans and catching Ray-Bans with your face is enough? It takes magic. Or a really good integrated marketing plan. One of those.


Sunday, August 08, 2010

Newsy Bait: Tips on Pitch Protection

You're a small agency or a freelancer. You get invited to a pitch for a great potential client. You make your pitch; things went well but ultimately you don't get the business. Yet, six months later you realize the client is basically using your idea in its new campaign...
The Wheels of Capitalism™ are relentless in their turning, and if somebody -- say, a big corporation with many faces to hide behind -- can snatch something out from under you without paying, they're going to. That's the facts of life, and that's why learning how to cover your ass is so important.

One of the most oft-overlooked ways to cover the aforementioned extremity is pitch protection. It's easiest to forget when you're just starting out, and eager for an ear (any ear!).

In our latest newsletter, ad/marketing law attorney Michael McSunas (@adlawguy) of Chambliss, Bahner & Stophel, PC gives you three ways of ensuring your idea pram doesn't get jacked in the pitch room. Give it a read. It's under the section labeled, "Hey, Ad Law Guy!" 

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How to sign up? BOY ARE WE GLAD YOU ASKED. See the box on the right-hand side that reads "Subscribe to the Newsy"? Right there, baby. Right there.


*Actually, @adlawguy's articles are bimonthly. But all that other stuff? WEEKLY, KIDDIES.