Saturday, October 17, 2009

Episode 2 - trailer.

Here’s a little sneak from the new episode coming out next week: Adverve Show #2

Play the trailer now:

Or download directly here. Subscribe via iTunes: Bill Green and Angela Natividad - AdVerve - AdVerve

Monday, October 12, 2009

Episode 1 - Race in advertising.

Thanks to all who downloaded the first episode of AdVerve with guest Hadji Williams. We had close to 1,700 episodes downloaded so far. Many people emailed Angela and me and expressed support over the way we talked about a subject nobody likes talking about. Thanks also to everyone who dug the show enough to blog about it, Craig, David, David, HighJive and Steve.

(Yes, the audio issues were annoying at times, but after previewing the final version, we all agreed the vibe we had going was going to be hard to repeat, so we ran with it. Lotta shows we listened to make the production thing look easy. After one show, and while I knew it might be some work, I can officially say it, um, takes work. Stay with us though as we move forward and get things tighter.)

As a result of the show, Hadji got a guest stint on Ad Age discussing one of the issues we raised. Unlike most pieces on the topic, the comments were mostly civil. Mostly. (Thanks to Ken Wheaton for making that happen and covering us as well.)

AdVerve part 2.

AdVerve part 1.

AdVerve - Episode 1 - Race and advertising

It’s the topic of our first podcast and it’s a lengthy one for several reasons. Angela and I found a few hours last week to talk with Hadji Williams, ad creative and author of Knock The Hustle. We wanted to give voice to the things many say in comments on diversity articles but are shouted down over. When the only ones doing the talking are giving speeches saying there’s no “there” there, it’s time for a different take. There are a lot of contributing factors that make this issue something that won’t be solved by a Facebook group alone. Apart from the Madison Avenue Project by Washington attorney Cyrus Mehri, there are issues of cultural cluelessness in the actual work itself, the feeding of talent into the pipeline and the involvement of brands.

Play part 1 now:

Play part 2 now:

Or download part 1 and part 2 directly. Subscribe via iTunes: Bill Green and Angela Natividad - AdVerve - AdVerve


00:00 – 1. Intro
03:25 – 2. 3 For 3
28:35 – 3. Five Minutes With... Kelly Eidson
33:50 – 4. Smaller is better
41:53 – 5. Kevin Smith’s Customer Service-O-Rama
1:02:41 – 6. Promo whores
1:03:07 – 7. Ice cream tipping etiquette
1:11:34 – 8. That’s a wrap...


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