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AdVerve - 23 – Erik Proulx and Making Lemonade Out of Layoffs

The Lemonade dude.

Erik Proulx of Please Feed The Animals and Twitter fame chats with us on all things Lemonade, being fired, Michael Moore, whether documentarians are journalists, and why advertising will rip your heart out. IT JUST WILL. We also get into nitty gritty details about HR telling you to please come in... and shut the door.

(*shudder*)

IT’S 96 MINUTES OF PURE AUDIO PLEASURE.

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Topics:

00:00 – 1. Lemonade
39:52 – 2. Detroit, rocked city & journalism
1:01:55 – 3. Life after Lemonade
1:15:26 – 4. Movie minutia
1:31:14 – 5. Auto madness
1:32:53 – 6. Scott Monty - Carmaker, pizza delivery guy & just general maker of magic

Linkage:

• Louis Malle.
• Nazi Pop Twins.
• Caspian. The Kasabian that was also mentioned.
• The Smartest Guys in the Room.

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AdVerve - 22 - Plagiarism in Advertising

There isn’t any. Nothing more to see here, so move on. We kid! So we finally get to an “ism” episode that we had planned ever since our first show on Racism in advertising. This topic comes up from time to time, but usually only on ad blogs and only by people in the industry. Regular consumers? They could give a shit.

Homage? Tribute? Imitation? A rip? Inspiration? Direct lift? Copycat? Whatever you call it, we discuss all the issues surrounding a touchy subject with copywriter Dan Goldgeier of Partners + Napier. (In addition to being Ad Pulp columnist and regular Talent Zoo columnist, he’s also on Twitter.)

In addition, we go over why plagiarism is different in music, film and fashion. Because there, it’s not *just* plagiarism—it’s an homage, people.

An homage.

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Linkage:

• Old Spice horse spot, Gillette’s take on the genre, and a rider that pales.*
• AT&T “Hey” spot, the Bud classic.
• Coke spot comparison.
• Duval-Guillaume AIDS spot, and Travelers Insurance.
• Wrath of Cannes.
• Derren Brown subliminal/fake client experiment.
• Toshiba Space Chair Project, and the original.
• One shot scenes: Good Fellas, Clown Posse and Speed.
• Pedigree spots from TBWA.

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*Get it? That was an homage to a Clint Eastwood film. Homage ftw!


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AdVerve - Episode 21 - The Death of Media

If newspapers weren’t dead, they are now after we killed them. Well, with a little help from Ben Kunz, director of strategic planning at Mediassociates, the blog Thought Gadgets, as well as a Business Week column. From natural disasters to that 52” HDTV you’re buying this weekend, he helps us deconstruct how media has changed—and the ways it won’t. Newspapers? Meh. Who needs paper with ink smudges anyway. At some point, we manage to drag Twitter into the fray, kicking and screaming.

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Linkage:

• Pew study.
• Yahoo: Social drives traditional.

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Bitches, We're a Top 100 Small Business Podcast!

Where in the ranking, we don't know, but we're gonna make like our moms and imagine that the number is 1. (And you're all, "Wait, there are 100 podcasts out there in the world?" YES! There are! And AdVerve's a Top 100 Small Business one!)

Check us out in the "Marketing and Sales" section of the SMB Trendwire list, along with our homies fo' life, Marketing Over Coffee and The BeanCast. Description is refreshingly sparse: "This is a podcast about advertising and marketing." Thanks for noticing, guys. But for those rare few that are all, "INSUFFICIENT DATA," we go by a simple philosophy that leads to a thorny description.

We're about the culture of advertising: the serious stuff, the not-so-serious stuff, the boring stuff and the Gold™. And the culture of advertising draws from everything. So in the lamentable event that you lack an agency water cooler, or just aren't cool enough to stand there, give us a listen and we'll give you the what's-what.

You are jealous, we can smell it, but no worries, we share the wealth. Download our latest episode  (a delectable primer on AD LAW!) directly here. Or subscribe via iTunes:

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AdVerve - Episode 20 - Call 1-800-AD LAW GUY

Have you or a loved one been injured by an ad or TV commercial? Call us. Now! Michael McSunas, @adlawguy on Twitter and a lawyer in real life, joins us for an episode wrought with disclaimer madness.

From images in the public domain, to why you can’t use that song you didn’t pay for, we nail it all. *smacks back of your head* Really? You needed to be told you can’t use that song in your spot without paying?!

We also break down why social media agencies would be advised to call Michael. His firm has him travel around the country and give presentations to ad agencies and brands on what things they might not be aware of when it comes to copyright issues.

(Email Michael for more info: mmcsunas *at* cbslawfirm *dot* com. It’s free for any agency interested. The catch? None. It's a self-promotional tool for his firm. So there.)

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Topics:

00:00 – 1. Intro
02:47 – 2. Call 1-800-Social Media law
49:44 – 3. They wouldn’t post it if it wasn’t free
1:01:35 – 4. That’s a wrap...

Linkage:

• AdRants Virgin Air ad. 
• MySpace suicide mom.
• Anonymous skank blogger lawsuit. 
• Angela’s Coke/Playboy reference (which is actually Hustler).

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DO NOT ADJUST YOUR BLOG—WE ARE IN CONTROL.

We’ve done a little maintenance and now uploaded mp3 versions for all the shows to date. You might see a bunch of previous shows pop up again next time you check iTunes, but those are just the new mp3 versions. (Any existing mp4 versions will be left up for anyone who might have linked directly to them.) Also, each show can now be played directly in posts in addition to downloading them directly.  If you have any problems and clearing your cache/page refresh doesn’t work, just leave us a comment below, email us, or shout at us on Twitter.

Carry on.

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AdVerve - Episode 19 - Customer Service-O-Rama

On 3 For 3, we go off on Abbey Road, French Olympics, soy sauce, reality series mania, Dodge Charger ads and YouTube Disco. Then Kelly Eidson of Modea does Five Minutes With... which kicks off a discussion of the small agency digital divide around 33 minutes in. Then the headlining act comes onstage as we discuss Kevin Smith’s recent Southwest airlines fun. (Links below to the sequence of events.) We come out on his side of things and think Southwest is spinning things way too much and is wrong for reasons that the Southwest PR fanboy crowd ignore. Which then leads us into a discussion on the concept of customer service in Europe. And ice cream. Lots of ice cream.

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Topics:

00:00 – 1. Intro
03:25 – 2. 3 For 3
28:35 – 3. Five Minutes With... Kelly Eidson
33:50 – 4. Smaller is better
41:53 – 5. Kevin Smith’s Customer Service-O-Rama
1:02:41 – 6. Promo whores
1:03:07 – 7. Ice cream tipping etiquette
1:11:34 – 8. That’s a wrap...

Linkage:

• A) Kevin Smith’s original story. B) His initial smodcast after. C) Southwest’s follow-up blog post. D) Kevin’s rebuttal. E) Kevin’s final words. F) His smodcast with Natali (the woman passenger next to him).
• Abbey Road up for sale.
•  Dove men’s bodywash commercial.

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AdVerve - The N Word

Do you really need more explanation? Hadji Williams helps us deconstruct John Mayergate and the cluelessness of those who wanna score what Mayer so descriptively called ... The N-pass?

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Linkage:

• John Mayer Playboy interview, VH1 show and excerpts from Chappelle Show bit parts 1 & 2.
• Mayer’s subsequent Twitter apology. (Video apology.)
• Louis C.K. on Opie & Anthony, his origins and dating prefs show (Language NSFW).
• Jay Mohr on Opie & Anthony (Language NSFW).
• Questlove on Twitter.
• Alan Wolk in Ad Age and Gawker response.

Hadji’s website and Blogword info.

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(Image via allhiphop.com.)

AdVerve - Episode 18 - Super Bowl Jesus

Post-Super Bowl and we only talk about one Super Bowl spot? Sure. Why not. Our show, our rules. From there, things morph into Jesus and how parents make kids go to church, thereby planting the seeds for their future interest in science fiction. Speaking of, prescient that the topic of science friction starts at 25:25. (You figure the ref out.) At least in our cases it did. From there, things devolve further into U.S. imperialism and actors we hate. Mutually exclusive? Could be, could be. Listen for yourselves, then judge, won’t you?

Play the show now. (Or right-click to download directly.)

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Topics:

00:00 – 1. Intro
00:45 – 2. NOT the Super Bowl
12:36 – 3. Snowmaggedon
13:36 – 4. Jesus church porn
20:33 – 5. Google buzz—your future is now
25:25 – 6. Science friction
31:08 – 7. Actors we love/hate
35:34 – 8. Le Burka ban
39:32 – 9. Inventing the future... now
45:32 – 10. Classics? Own that shit
52:38 – 11. That’s a wrap...

Linkage:

• Jesus prayer rug junk mail.
• Perfume.
• Where the Wild Things Are. (*Unofficial*)
• Alice in Wonderland.

Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com. You can also leave a review.