AdVerve 39 - Mel Torment

Play the show now.

Jazz singer puns aside, we’re back riffing like angry, hungry dogs surrounding a pile of cheese and steak. Helping out the cause this week is Mel Gibson. He’s far from the entire show, so fear not. 10 For 10 returns from a little hiatus as we chow down on Twilight Eclipse, Old Spice and Lindsay Lohan’s nails. We wrap with some buzzword fun, conference peeves and blatant Humongo Nation pluggage. Any more stuff than that and you need to subscribe to our newsletter... WHICH YOU SHOULD ALREADY BE SIGNED UP FOR. (SIDEBAR, RIGHT SIDE, DO IT NOW.)

Subscribe via iTunes:


Topics:

00:00 – Intro to Mel Hell
09:37 – 10 For 10
56:49 – Buzzwords and Humongo
01:04:09 – Wrap

Linkage:

• Mel Gibson’s greatest hits.
• VOTW.
• Old Spice.
• M. Night’s The Last Airbender.
• Humongo Nation Tour.
• The Twilight Saga - Eclipse.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

AdVerve 38 - The Man Behind the Wheat Thins

Play the show now.

This week we hit you with guest Vinny Warren, Irish native and “international irritant” (per his Twit-tah). But you probably know him best for the creepy future-forward Wheat Thins thing he did with The Escape Pod, that wee little agency he calls home (blog).

Join us as we tackle The Escape Pod’s roots in practical joking, brands and listening, and - once and for all - which team is owning this World Cup thing. Vuvuzela talk? Not here. But damn, it was lying in the undercurrent.

Subscribe via 


Linkage:

• The Wheat Thins prank.
• Snapple/Wendy.
• Broadcast Advertising Clearance Centre.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

Adverve 37 - David on Demand.

Play the show now.

Now that Cannes is over, David Perez aka David on Demand, joins us for a look back at the experiment that was. HE GOT INK FOR YOU PEOPLE. In addition, we get into his role as creative recruiter for Leo Burnett in Chicago and what he looks for in job candidates. From there we hit where the industry is going relative to schools—not just them fancy learning places, but old and new in terms of vibe. Catch him on Twitter too.

Subscribe via iTunes:


Linkage:

• The kids these days. 
• Allstate Mayhem campaign.
• Wildfire—The Here & now.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

AdVerve 36 – Copycats

Play the show now.

Don’t pretend like you don’t know. ADS THAT HAVE BEEN DONE BEFORE. Like, the exact same ones before. Joe La Pompe from joelapompe.net joins us for a discussion on twin ads: copycats or coincidences? This unfortunate yet inherent aspect of the advertising world is alive and well, trust. As if that weren’t enough, Åsk Wäppling, editor and publisher of Adland.tv (Dabitch on Twitter), joins us for un petite Wrap of Cannes. This all occurs amidst hotel lobby slash cafe madness. Madness which includes topics like anonymous bloggers (and why we’re not), Facebook and that smarty smart Mark fella, and life in Cannes come ad time.

Joe can be found on Twitter and also has a new book out called Nouveau? (Only available on Amazon in France at this time. American pubs, give him a shout.)

UPDATE: We asked friend of the show Michael McSunas (AdLawGuy on Twitter), to confirm a point we made regarding the posting of ads on blogs. He says:

“Ads are not in the public domain once they run - that is why ad agencies technically need the consent of the advertisers to put those ads on their websites. There is a fair use exception to copyright infringement which permits the use of copyrighted works for purposes of criticism, comment, news, scholarship and teaching BUT fair use is limited to showing/reproducing only as much as necessary to accomplish your purpose. There is basically no bright line rule - unfortunately.”

Basically, we’re both technically right and wrong in posting ads.

Subscribe via iTunes:

Linkage:

• Ogilvy Mexico snafu.
  
• Nokia phone film flap and update.
• The idea counts, not the execution, right?

To subscribe to our newsletter, just enter your name and email at the top right sidebar here. To ask a question or give us love, email us: advervepodcast *@* gmail *dot* com. You can also leave an iTunes review too. We won’t say no.

AdVerve 35 – Moonwalking

Play the show now.

Some say we could rant forever. Walking on the...

No show is as topically diverse as this one. In the broader sense as well as this particular episode. If we had a tagline, well, it would simply be “Earning that explicit tag every day.” This week’s rantage is set to fully-automatic: Guns, MTV’s TJnistas, Moon clone sexy time, Dov love and crowdsourcing do not stand a chance. If you can *go there* we did. 

Subscribe via iTunes:

Topics:

00:00 – Intro, guns Crispin Glover’s Drunk History
06:50 – Crowd source ftw
35:40 – Moon clones
52:53 – MTV’s TJnista
01:01:49 – American Apparel
01:10:08 – Wrap

Linkage:

• Moon.
• Drunk History — Crispin Glover edition.
• Tesla.
• The other Tesla.
• The, other, other Tesla.
• Giant Hydra.
• MTV TJs. 
• Oil spill list.
• Black Wave doc, BP doc, and OSHA safety records.
• Call Dov at American Apparel.
• Gatorade Mission Control Center.
• XKCD comic.
• Time Traveler’s Wife.
• Megan Fox Interview magazine.
• Kevin Smith’s Smodcast episode. (NSFW)

To subscribe to our newsletter, ask a question or give us love, email us: advervepodcast [at] gmail [dot] com. You can also leave a review.

AdVerve 34 – Bob Knorpp saves the world

Play the show now.

As host of The Beancast, Bob Knorpp has had us both on a gajillion times, so we return the favor and let him go off on us. And journalists vs. bloggers. And Facebook vs. useless info. And a deeper look at his 3Six5 post that got a fair amount of attention, as well as Angela’s space travel. Do we want to spoil it and tell you about it? No. SO LISTEN NOW. And, we identified the show throughout as episode 33 when it’s really 34.

Bob on Twitter.

Subscribe via iTunes:

Topics:

00:00 – Intro > Bloggerism
00:24 – Bob’s 3six5 post
00:35 – Angela’s 3six5 post
00:40 – Fakebook
01:07 – Wrap!

Linkage:

• Ablegamers.com 
• Bob’s 3six5 post.
• Angela’s 3six5 post.
• Bill’s 3six5 post.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

AdVerve 33 – Harry Webber and The High King’s oil spill

Play the show now.

All kinds of magic this week, folks, and not the kind that requires a wand. We sit down with ad land myth-cum-legend Harry Webber and hash out The Facts of Life for ya: Agencies’ historical role as a government front, plus why Millennials are doomed, social media experts are full of shit, and BP will go back to business as usual.

Amidst all that, we still find the time to outline the iron hand of religion (and how we'll NEVER BE FREE), the most important thing Harry's learned in his working life, and what really made Michael Jackson bitter. (Hint: It wasn’t Jesus Juice jokes.)

Also, Harry really wants you to watch this movie. IT WILL EXPLAIN EVERYTHING. Catch him on Twitter too.

Subscribe via iTunes:

Linkage:

• BP NOAA story.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

(Image.)

AdVerve on Pause (Just This Week)

I (meaning Angela) am in Ibiza for an innovation conference and internet here is just the spottiest. My boss and I changed hotels three times in 24 hours because there wasn't any wifi available in our rooms.

At present we're at the ATZARO, where the conference is taking place. The 'net pretty much works when it wants to, and less so on Macs: a member of the staff told me they typically shut off access to Macs because the variety of Apple products - iPhones, iPads, laptops - wreaks havoc on the local connection. He kind of made a big show of saying he'd bend this rule just for us, but no, not really.

Our first day here, the mayor of Ibiza came up and said he wants people to think of Ibiza as a place for business, not just fun. Well, mayor, looks like there's a wide-open opportunity in paradise for a few business hotels.

I really shouldn't complain though. It is beautiful here. And to prove it to you, here is a picture of sun-drenched dry grass.

AdVerve will be back to its regularly scheduled programming, complete with Extra-Special Guest™, next weekerly.

AdVerve 32 - Steve Jobs' Civil War

Play the show now.

It would’ve felt right to also call it the A.D.D. edition because it’s all over the map topicwise. BUT WE MAKE IT WORK WITH COMMON THREADS. Who else can bridge Steven Jobs’ control freak with the Civil War? Not many. Not that many would try either. We then jump from that bridge into why boomers will never figure out Gen So What, then cap the party off with a look at how laughing out loud, well, it’s good for you AND the French. IT JUST IS.

Subscribe via iTunes:

Topics:

00:00 – Intro
00:37 – Tech meh
01:07 – Steve Jobs’ Civil War
09:49 – Heads are out
11:42 – Angela’s Diesel rant
19:26 – Art & Copy
22:20 – Kodak, Courtney & memes
30:50 – R.I.P. SNL
31:58 – That damn war
47:31 – Insecure, much?
53:12 – France isn’t happy enough
59:37 – Wrap

Linkage:

• Steve Jobs - Valleywag exchange.
• Confederates in the Attic.
• Whips, aka, heads are out. Seriously.
• The LOL Project.
• EMPs.
• Art & Copy. 
• Courtney Love rebrands.
• Kevin Pollak as Shatner.
• The Persuaders.
• Daguerreotypes and other Civil War photographic formats.* 
• Edelman: Check-in or check-out. 
• The Tweet Museum.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

*Correction: The good gentleman from Connecticut spoke with haste. It’s silver over copper plates, not aluminum.

AdVerve - 31 - Monty Media

Aka, Social media + Scott Monty.

Play the show now.

Why not call it that? He’s Ford’s director of social media—they *should* name the damn thing after him. But we go beyond Twitter doncha’ kno, as we first delve into Sherlock Holmes. From there, it’s Detroit’s fascination with muscles per gallon, followed by why brands blow it when it comes to hiring for social media. (Okay, so we worked a *little* social in there. LOOK AT THE DAMN TITLE—IT’S WHAT WE DO.)

From there, we troubleshoot dealerships and the fun BP is having lately. Listen. Lather. Repeat. (Also find Scott on Twitter, Facebook and I Hear of Sherlock Everywhere.)

Subscribe via iTunes:

Topics:

00:00 – 1. Sherlock Holmes 101

12:13 – 2. Mr. Case Study

20:18 – 3. Twitterer wanted: Inquire within

29:11 – 4. Muscle Per Gallon

40:04 – 5. Let the people decide

47:09 – 6. Desktops, dashbords & iPads

50:40 – 7. Caution: Showroom ahead

54:44 – 8. Caution: PR crisis ahead

59:42 – 9. Wrap

Linkage:

• Ford Fiesta Movement.
• American Journey 2.0.
• The Ford Story.
• Maker Faire.
• Will It Blend? Ford Fiesta.
• Sherlock Holmes trailer.
• Sir Arthur Conan Doyle’s Bartitsu.
• Guy Ritchie on The Treatment.
• Origin of Dr. Martens.
• Burger King’s Facebook “like” currency.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

(Image.)