AdVerve 42 - Get Rich Blogging!

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What makes a good ad writer, or for that matter a good ad creative? David Burn of AdPulp fame joins us for riffs on why we’re all broke bloggers. That’s okay, we still have our pride (RIGHT?). Speaking of rig... writing, we ponder why good writin’ is so hard to find and why the Huff Post sucks.

Next stop: Detroit as we jump on car ads. Hey, don’t blame us—they came up with them. Then we question what it takes to sell out these days. Free pizza? $5 million dollars? A hug? Choices, choices.

That’s a lot of excitement for one show—you may need a nap.

Topics:

00:00 – Why you blog
28:28 – It’s a small world after all
34:55 – Detroit and selling out
57:34 – Wrap

Linkage:

• DavidBurn.com 
• Bonehook.
• Spy-Mart.
• George Washington guns it.
• Levi’s. 
• Get Rich Blogging. 

AdVerve 41 - Shark Attacks and Animorphs

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Media Monitors Strategic Community Manager and Oz native Deb Wiseman, a.k.a. @wisey joins us for an epic conversation spanning from social media analytics, to politicians' use of new media, to whether Australia is really the most dangerous place in the world to live.

Oh yeah, there is some amazing shapeshifter/animorphs action in there too. But we didn't tell you that; you discovered it for yourself. FAIL TO LISTEN AND YOU WILL NEVER LEARN THE SECRETS OF ANIMAL SPIRIT TRANSFER.

By the way, POLL TAHM!






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Topics:

00:00 – Advertising works, we believe!
21:03 – The lying liars
34:16 – Let’s go to Australia
46:26 – Mel’s torment redux
54:50 – Commercials killed the video star
01:00:43 – Sydney wildlife—get some!
01:12:01 – Stay off subways/Wrap

Linkage:

• Wisey’s blog, The Digestif.
• Drunk man tries riding crocodile.
• Spy-Mart.
• Facts on jellyfish (the ultra-bad one to which Deb refers is the Irukandji).
• Robber who lies about shark bite to hide theft. 
• Australia’s 2010 federal election on Twitter.
• Who’s leading the Aussie elections? Follow on Tweetlevel.
• Fun and colourful federal election graph.
• Angela’s squid nightmare clip.
• French politicians using new media to tear each other new assholes.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

AdVerve 40 - Harry Webber Redux

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The Man™ is back. Turns out he was just getting started last time. Anybody spared? DON’T BLAME HARRY. It’s our fault because we put him up to it. Harry opens with a story about the origins of the CBS logo and the behind the scenes skullduggery. (Well, for advertising it’s skullduggery at least.) Then we hit up Apartment living, Crooklyn style, listen in on a few calls with friend of the show Mel Gibson.

Since Harry actually knows Mel, he confirms a few of the things you already suspect about him, plus a few you didn’t. Who’s next? Oh yeah. Two guys named Jobs & Gates. BP and Obama then get their asses handed to them, Denzel gets mad love as we break down religiosity in The Book of Eli.*

YOU WANT MORE? Oliver North even shows up.

Miss this episode at your own risky business.

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*MAJOR SPOILER ALERT. Haven’t seen the movie yet? Then skip past 50:27 and go right to 01:10:31.

Topics:

00:00 – Intro/The CBS story
08:36 – Adterns
12:15 – Microsoft
27:01 – Mel Gibson and race ftw
37:33 – BP
40:23 – Obama’s turn
50:27 – The Book of Denzel
01:10:31 – Oliver North: domain typo king
01:19:21 – #saatchiLa
01:21:32 – Wrap

Linkage:

• Book of Eli.
• The Road.
• Email HARRYWEBBERKNOWS [at] GMAIL [dot] COM.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

AdVerve 39 - Mel Torment

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Jazz singer puns aside, we’re back riffing like angry, hungry dogs surrounding a pile of cheese and steak. Helping out the cause this week is Mel Gibson. He’s far from the entire show, so fear not. 10 For 10 returns from a little hiatus as we chow down on Twilight Eclipse, Old Spice and Lindsay Lohan’s nails. We wrap with some buzzword fun, conference peeves and blatant Humongo Nation pluggage. Any more stuff than that and you need to subscribe to our newsletter... WHICH YOU SHOULD ALREADY BE SIGNED UP FOR. (SIDEBAR, RIGHT SIDE, DO IT NOW.)

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Topics:

00:00 – Intro to Mel Hell
09:37 – 10 For 10
56:49 – Buzzwords and Humongo
01:04:09 – Wrap

Linkage:

• Mel Gibson’s greatest hits.
• VOTW.
• Old Spice.
• M. Night’s The Last Airbender.
• Humongo Nation Tour.
• The Twilight Saga - Eclipse.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

AdVerve 38 - The Man Behind the Wheat Thins

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This week we hit you with guest Vinny Warren, Irish native and “international irritant” (per his Twit-tah). But you probably know him best for the creepy future-forward Wheat Thins thing he did with The Escape Pod, that wee little agency he calls home (blog).

Join us as we tackle The Escape Pod’s roots in practical joking, brands and listening, and - once and for all - which team is owning this World Cup thing. Vuvuzela talk? Not here. But damn, it was lying in the undercurrent.

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Linkage:

• The Wheat Thins prank.
• Snapple/Wendy.
• Broadcast Advertising Clearance Centre.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

Adverve 37 - David on Demand.

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Now that Cannes is over, David Perez aka David on Demand, joins us for a look back at the experiment that was. HE GOT INK FOR YOU PEOPLE. In addition, we get into his role as creative recruiter for Leo Burnett in Chicago and what he looks for in job candidates. From there we hit where the industry is going relative to schools—not just them fancy learning places, but old and new in terms of vibe. Catch him on Twitter too.

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Linkage:

• The kids these days. 
• Allstate Mayhem campaign.
• Wildfire—The Here & now.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

AdVerve 36 – Copycats

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Don’t pretend like you don’t know. ADS THAT HAVE BEEN DONE BEFORE. Like, the exact same ones before. Joe La Pompe from joelapompe.net joins us for a discussion on twin ads: copycats or coincidences? This unfortunate yet inherent aspect of the advertising world is alive and well, trust. As if that weren’t enough, Åsk Wäppling, editor and publisher of Adland.tv (Dabitch on Twitter), joins us for un petite Wrap of Cannes. This all occurs amidst hotel lobby slash cafe madness. Madness which includes topics like anonymous bloggers (and why we’re not), Facebook and that smarty smart Mark fella, and life in Cannes come ad time.

Joe can be found on Twitter and also has a new book out called Nouveau? (Only available on Amazon in France at this time. American pubs, give him a shout.)

UPDATE: We asked friend of the show Michael McSunas (AdLawGuy on Twitter), to confirm a point we made regarding the posting of ads on blogs. He says:

“Ads are not in the public domain once they run - that is why ad agencies technically need the consent of the advertisers to put those ads on their websites. There is a fair use exception to copyright infringement which permits the use of copyrighted works for purposes of criticism, comment, news, scholarship and teaching BUT fair use is limited to showing/reproducing only as much as necessary to accomplish your purpose. There is basically no bright line rule - unfortunately.”

Basically, we’re both technically right and wrong in posting ads.

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Linkage:

• Ogilvy Mexico snafu.
  
• Nokia phone film flap and update.
• The idea counts, not the execution, right?

To subscribe to our newsletter, just enter your name and email at the top right sidebar here. To ask a question or give us love, email us: advervepodcast *@* gmail *dot* com. You can also leave an iTunes review too. We won’t say no.

AdVerve 35 – Moonwalking

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Some say we could rant forever. Walking on the...

No show is as topically diverse as this one. In the broader sense as well as this particular episode. If we had a tagline, well, it would simply be “Earning that explicit tag every day.” This week’s rantage is set to fully-automatic: Guns, MTV’s TJnistas, Moon clone sexy time, Dov love and crowdsourcing do not stand a chance. If you can *go there* we did. 

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Topics:

00:00 – Intro, guns Crispin Glover’s Drunk History
06:50 – Crowd source ftw
35:40 – Moon clones
52:53 – MTV’s TJnista
01:01:49 – American Apparel
01:10:08 – Wrap

Linkage:

• Moon.
• Drunk History — Crispin Glover edition.
• Tesla.
• The other Tesla.
• The, other, other Tesla.
• Giant Hydra.
• MTV TJs. 
• Oil spill list.
• Black Wave doc, BP doc, and OSHA safety records.
• Call Dov at American Apparel.
• Gatorade Mission Control Center.
• XKCD comic.
• Time Traveler’s Wife.
• Megan Fox Interview magazine.
• Kevin Smith’s Smodcast episode. (NSFW)

To subscribe to our newsletter, ask a question or give us love, email us: advervepodcast [at] gmail [dot] com. You can also leave a review.

AdVerve 34 – Bob Knorpp saves the world

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As host of The Beancast, Bob Knorpp has had us both on a gajillion times, so we return the favor and let him go off on us. And journalists vs. bloggers. And Facebook vs. useless info. And a deeper look at his 3Six5 post that got a fair amount of attention, as well as Angela’s space travel. Do we want to spoil it and tell you about it? No. SO LISTEN NOW. And, we identified the show throughout as episode 33 when it’s really 34.

Bob on Twitter.

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Topics:

00:00 – Intro > Bloggerism
00:24 – Bob’s 3six5 post
00:35 – Angela’s 3six5 post
00:40 – Fakebook
01:07 – Wrap!

Linkage:

• Ablegamers.com 
• Bob’s 3six5 post.
• Angela’s 3six5 post.
• Bill’s 3six5 post.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

AdVerve 33 – Harry Webber and The High King’s oil spill

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All kinds of magic this week, folks, and not the kind that requires a wand. We sit down with ad land myth-cum-legend Harry Webber and hash out The Facts of Life for ya: Agencies’ historical role as a government front, plus why Millennials are doomed, social media experts are full of shit, and BP will go back to business as usual.

Amidst all that, we still find the time to outline the iron hand of religion (and how we'll NEVER BE FREE), the most important thing Harry's learned in his working life, and what really made Michael Jackson bitter. (Hint: It wasn’t Jesus Juice jokes.)

Also, Harry really wants you to watch this movie. IT WILL EXPLAIN EVERYTHING. Catch him on Twitter too.

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Linkage:

• BP NOAA story.

Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

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