Friday, March 26, 2010

AdVerve - 24 – The Lost Edition


Aka, the make-up replacement edition, not the *show* Lost. SUCKA!

We cover it all: Monkey AIDS conspiracy theories. Warren Buffet’s dance of love. Bob Garfield’s comments of... whatever they are. Angela then breaks down the difference between American and French dogs. Both it seems, need a certain degree of therapy.

We also recap Parisian tech conference techness and why your privacy is an illusion—and why people still don’t care. Five Minutes With... features Aaron Strout, CMO of Powered. (On Twitter too.) We also mange to get the show in under an hour, based on our crowdsourced fan poll. (Gonna try to do a 30-minute show sometime. No promises; WE'RE GONNA TRY.)

Play the show now. (Or right-click to download directly.)

Subscribe via iTunes: Bill Green and Angela Natividad - AdVerve - AdVerve

Topics:

00:00 – 1. French dogs
03:23 – 2. Lostcast
04:47 – 3. Annie Vuitton
07:08 – 4. Tech, crunched
10:49 – 5. Fun with AIDS conspiracies
14:53 – 6. All the Wiki that’s fit to print
18:29 – 7. Bowie vs. Gervais
20:11 – 8. Chatroulette Piano Guy
22:36 – 9. Welcome to Google World™
24:15 – 10. The *other* B.G.
30:38 – 11. Evil Nestlé and animal testing
42:13 – 12. Ben Stiller’s new shitty movie
43:34 – 13. Five Minutes With... Aaron Strout
48:35 – 13. Privacy? HA!

Linkage:
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Thursday, March 25, 2010

POLL TAHM! What Length Suits AdVerve Best?

Wednesday, March 17, 2010

AdVerve - 23 – Erik Proulx and Making Lemonade Out of Layoffs



The Lemonade dude.

Erik Proulx of Please Feed The Animals and Twitter fame chats with us on all things Lemonade, being fired, Michael Moore, whether documentarians are journalists, and why advertising will rip your heart out. IT JUST WILL. We also get into nitty gritty details about HR telling you to please come in... and shut the door.

(*shudder*)

IT’S 96 MINUTES OF PURE AUDIO PLEASURE.

Play the show now. (Or right-click to download directly.)

Subscribe via iTunes: Bill Green and Angela Natividad - AdVerve - AdVerve

Topics:

00:00 – 1. Lemonade
39:52 – 2. Detroit, rocked city & journalism
1:01:55 – 3. Life after Lemonade
1:15:26 – 4. Movie minutia
1:31:14 – 5. Auto madness
1:32:53 – 6. Scott Monty - Carmaker, pizza delivery guy & just general maker of magic

Linkage:

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Wednesday, March 10, 2010

AdVerve - 22 - Plagiarism in Advertising




There isn’t any. Nothing more to see here, so move on. We kid! So we finally get to an “ism” episode that we had planned ever since our first show on Racism in advertising. This topic comes up from time to time, but usually only on ad blogs and only by people in the industry. Regular consumers? They could give a shit.

Homage? Tribute? Imitation? A rip? Inspiration? Direct lift? Copycat? Whatever you call it, we discuss all the issues surrounding a touchy subject with copywriter Dan Goldgeier of Partners + Napier. (In addition to being Ad Pulp columnist and regular Talent Zoo columnist, he’s also on Twitter.)

In addition, we go over why plagiarism is different in music, film and fashion. Because there, it’s not *just* plagiarism—it’s an homage, people.

An homage.

Play the show now. (Or right-click to download directly.)

Subscribe via iTunes: Bill Green and Angela Natividad - AdVerve - AdVerve

Linkage:

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*Get it? That was an homage to a Clint Eastwood film. Homage ftw!


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Wednesday, March 03, 2010

AdVerve - Episode 21 - The Death of Media


If newspapers weren’t dead, they are now after we killed them. Well, with a little help from Ben Kunz, director of strategic planning at Mediassociates, the blog Thought Gadgets, as well as a Business Week column. From natural disasters to that 52” HDTV you’re buying this weekend, he helps us deconstruct how media has changed—and the ways it won’t. Newspapers? Meh. Who needs paper with ink smudges anyway. At some point, we manage to drag Twitter into the fray, kicking and screaming.

Play the show now. (Or right-click to download directly.)

Subscribe via iTunes: Bill Green and Angela Natividad - AdVerve - AdVerve

Linkage:

Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com. You can also leave a review.

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Monday, March 01, 2010

Bitches, We're a Top 100 Small Business Podcast!


Where in the ranking, we don't know, but we're gonna make like our moms and imagine that the number is 1. (And you're all, "Wait, there are 100 podcasts out there in the world?" YES! There are! And AdVerve's a Top 100 Small Business one!)

Check us out in the "Marketing and Sales" section of the SMB Trendwire list, along with our homies fo' life, Marketing Over Coffee and The BeanCast. Description is refreshingly sparse: "This is a podcast about advertising and marketing." Thanks for noticing, guys. But for those rare few that are all, "INSUFFICIENT DATA," we go by a simple philosophy that leads to a thorny description.

We're about the culture of advertising: the serious stuff, the not-so-serious stuff, the boring stuff and the Gold™. And the culture of advertising draws from everything. So in the lamentable event that you lack an agency water cooler, or just aren't cool enough to stand there, give us a listen and we'll give you the what's-what.

You are jealous, we can smell it, but no worries, we share the wealth. Download our latest episode  (a delectable primer on AD LAW!) directly here. Or subscribe via iTunes: Bill Green and Angela Natividad - AdVerve - AdVerve

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Wednesday, February 24, 2010

AdVerve - Episode 20 - Call 1-800-AD LAW GUY


Have you or a loved one been injured by an ad or TV commercial? Call us. Now! Michael McSunas, @adlawguy on Twitter and a lawyer in real life, joins us for an episode wrought with disclaimer madness.

From images in the public domain, to why you can’t use that song you didn’t pay for, we nail it all. *smacks back of your head* Really? You needed to be told you can’t use that song in your spot without paying?!

We also break down why social media agencies would be advised to call Michael. His firm has him travel around the country and give presentations to ad agencies and brands on what things they might not be aware of when it comes to copyright issues.

(Email Michael for more info: mmcsunas *at* cbslawfirm *dot* com. It’s free for any agency interested. The catch? None. It's a self-promotional tool for his firm. So there.)

Play the show now. (Or right-click to download directly.)

Subscribe via iTunes: Bill Green and Angela Natividad - AdVerve - AdVerve

Topics:

00:00 – 1. Intro
02:47 – 2. Call 1-800-Social Media law
49:44 – 3. They wouldn’t post it if it wasn’t free
1:01:35 – 4. That’s a wrap...

Linkage:

Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com. You can also leave a review.

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Thursday, February 18, 2010

DO NOT ADJUST YOUR BLOG—WE ARE IN CONTROL.


We’ve done a little maintenance and now uploaded mp3 versions for all the shows to date. You might see a bunch of previous shows pop up again next time you check iTunes, but those are just the new mp3 versions. (Any existing mp4 versions will be left up for anyone who might have linked directly to them.) Also, each show can now be played directly in posts in addition to downloading them directly.  If you have any problems and clearing your cache/page refresh doesn’t work, just leave us a comment below, email us, or shout at us on Twitter.

Carry on.

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Wednesday, February 17, 2010

AdVerve - Episode 19 - Customer Service-O-Rama


On 3 For 3, we go off on Abbey Road, French Olympics, soy sauce, reality series mania, Dodge Charger ads and YouTube Disco. Then Kelly Eidson of Modea does Five Minutes With... which kicks off a discussion of the small agency digital divide around 33 minutes in. Then the headlining act comes onstage as we discuss Kevin Smith’s recent Southwest airlines fun. (Links below to the sequence of events.) We come out on his side of things and think Southwest is spinning things way too much and is wrong for reasons that the Southwest PR fanboy crowd ignore. Which then leads us into a discussion on the concept of customer service in Europe. And ice cream. Lots of ice cream.

Play the show now. (Or right-click to download directly.)

Subscribe via iTunes: Bill Green and Angela Natividad - AdVerve - AdVerve

Topics:

00:00 – 1. Intro
03:25 – 2. 3 For 3
28:35 – 3. Five Minutes With... Kelly Eidson
33:50 – 4. Smaller is better
41:53 – 5. Kevin Smith’s Customer Service-O-Rama
1:02:41 – 6. Promo whores
1:03:07 – 7. Ice cream tipping etiquette
1:11:34 – 8. That’s a wrap...

Linkage:

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Sunday, February 14, 2010

AdVerve - The N Word



Do you really need more explanation? Hadji Williams helps us deconstruct John Mayergate and the cluelessness of those who wanna score what Mayer so descriptively called ... The N-pass?

Play the show now. (Or right-click to download directly.)

Subscribe via iTunes: Bill Green and Angela Natividad - AdVerve - AdVerve

Linkage:

Hadji’s website and Blogword info.

Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com. You can also leave a review.

(Image via allhiphop.com.)