AdVerve - Episode 9 - Ageism and advertising

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That’s right frens, another “ism” show. This one features Ad Broad Helen Ross on the topic of age as it relates to the advertising industry. We cover a range of topics, from younger vs. older creatives, client challenges, and the changing agency dynamic. Along the way we also delve into Helen’s other side gig as Mad Men fanista Betty Draper on Twitter. You can find her regular self there too. Plus her regular blog Ad Broad as well as new creation Brand Fiction Factory.

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AdVerve - Episode 8 - The Angry Tech Edition

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We had a new “ism” show scheduled with Ad Broad, but thanks to Skype doing its thang, we had to bail. Instead, we went off the res to wherever recent topical topics we felt like destroying this week.

From French cinema to French nuclear drills. Pervy PSAs to White House party crashers. Yeah. We go there. So that also means due to the last-minute change, there’s no five minutes with... this episode. *cue sorrow*

Movie links mentioned in show include:

– Erik Proulx’s Lemonade.
– The Concert.
– Blade.
– Night Watch. (Russian vampire flick I couldn’t recall.)
– Knocking vid & app. (Which Angela disconstructs more at her place.)
– Tareq and Michaele Salahi Crashed My Party Facebook group.
– Dade County sex offender shuffle.

Topics by timestamp:

00:00 – 1. Intro tech rant
04:15 – 2. Little dogs—big dogs-little dogs
06:14 – 3. David Duchovny-sex addict
09:34 – 4. White House crashers and the cult of personality
12:22 – 5. Protests
17:24 – 6. Marriage—Get you some!
21:06 – 7. Lemonade and life lessons
27:30 – 8. Big Kmart / French shoppers
31:29 – 9. I need a name for people in aisles
33:16 – 10. Obsolete tech guy
35:01 – 11. Fame’s a bitch
45:56 – 12. Twilight, aka, Morman vampires
55:34 – 13. Knocking the Knock
01:00:14 – 14. That’s a wrap

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AdVerve - Episode 7 - The Thanksgiving show, aka, iGod, Naughty Words and the Poetry of Tila Tequila

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This week's AdVerve is an icon-heavy melange featuring social networks, Oprah, and ... yes, an angry poem by Tila Tequila. (LISTEN TO TILA GET ALL NSFW N’ SHIT!)

First, we kick this week's episode off with an email from Chris, a listener from Japan, whose words of love warmed our figurative cockles. Then, just for sport, Bill suggests Twitter's dying even though he doesn't actually believe it.

We talk Oprah. AS America. Then comes a literary moment featuring our favorite social media photo whore poet and entrepreneur, Tila Tequila. This is followed by some saucy wordplay, featuring trigger words that instantly put people in fight-mode.

You get your five minutes with David Griner, star of AdFreak, The Social Path and Luckie & Co. Steve Jobs (iGod or iDouche?) gets his moment in the sun, and then a treat! — Charlie Bit Me, auto-tuned.

Last but not least, we discuss a weird wave of suicides going down at France Telecom. Not gonna say much about it here; listen to the 'cast, man. But if you read en français, you can get a gist here.

Topics by timestamp:

00:06 – 1. Intro - we get email
01:53 – 2. Twitter die, MySpace try
09:23 – 3. Twitter CPR
13:18 – 4. Oprah IS America
16:38 – 5. Getting distracted with Tila Tequila
20:04 – 6. Oprah resurfaces
23:31 – 7. Wordplay
31:27 – 8. Five minutes with... David Griner
36:40 – 9. Steve Jobs is a dude
38:08 – 10. Charlie Bit Us - Viralosity
51:44 – 11. Facebooked
55:44 – 12. French suicides
01:04:46 – 13. That’s a wrap

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ADVERVE SERVER FUN FIXED.

The squirrels that chewed through the servers’ wires have summarily been dispatched and all AdVerve shows are available again. Download you some:

 

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We set up a Twitter feed for the blog. Follow the podcast feed here. As always, you can follow us individually on Twitter as well: Angela + Bill.

AdVerve - Episode 6 - The French Connection.

Fred. We interview Frédéric-Gérard Leveque for a unique take on the ad scene in Paris and the state of agencies in general.

One point that comes to mind after hearing Fred is that regardless of the solutions he talks about, you realize the problems facing ad agencies in France are things that ad agencies deal with all over the world. WE ARE NOT ALONE.

(BTW, there's a point in the 'cast where we forget the name of a good Swedish agency. Angela says 'Swiss' at the end of the show, but really it's Swedish. The agency we discuss is Farfar.)

Five minutes with... the other half of AdPulp, Danny Goldgeier, or “Danny G,” as he's called on the streets. He talks about getting out of the cubicle a little more. (Check him out on Twitter.)

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Topic timestamps:

02:54 – 1. Intro with Fred
04:02 – 2. Rethinking the big agency model
09:15 – 3. We can do it all mindset. Digital vs. traditional
10:16 – 4. Big brand but multiple shops
11:51 – 5. Where do big shops turn - connecting the dots
16:52 – 6. Agency silos
17:29 – 7. Finding the idea guy on staff
19:50 – 8. Taxi. When too many is too much
21:41 – 9. Lot of hands = lot of handlers
25:14 – 10. The role of search consultants
28:54 – 11. Crowdsourcing
31:24 – 12. French agencies doing it right
33:20 – 13. Sweden! (And again -- props to Farfar, whose name we all forgot until the end.)
35:01 – 14. Improving the French ad scene
37:01 – 15. Other European work
37:58 – 16. France's digital drive
39:15 – 17. Every idea for itself
42:35 – 18. Can't we all just get along?
43:29 – 19. Raising Gen(eration) Tech
47:08 – 20. Bad questions, not bad solutions
48:28 – 21. Wrap-up and strategy planner roles
50:32 – 22. Final thoughts on Fred
54:20 – 23. Five mins with... Danny G.
58:30 – 23. That’s a wrap

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AdVerve - Episode 5 - Uptown PETA Mix.

10 for 10 is back. (You love it.) We talk sexy burka wearers. Assassin shoes. Grizzly Bear. The children of stars, and more.

Five minutes with... this time out features the rants of The Girl Riot and her inside voice on the mic. Buckle up kids! She gets all into Twitter updates! Bad moves by band members! Weezer Snuggie!

Then we try something new where we take one brand or issue on our minds and come up with a fix for it. That’s part of the advertising world: sometimes, a client lands on your desk and you have no choice but to work on it. The victim this time out? PETA. Buckle up kids is right.

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Topics by timestamp:

00:23 – 1. 10 for 10.
39:02 – 2. Five minutes with... The Girl Riot. (Well, more like eight minutes.)
48:48 – 3. Saving PETA
01:03:27 – 4. Do authority figures have a responsibility to respond to detractors?
01:10:55 – 5. That’s a wrap

BTW, the Liaison Dangereuse, Kayak and Guinness ads we mentioned in the show appear below.

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AdVerve - Episode 4 - Trojan wisdom.

It’s a long story. On this, our fourth episode, we discuss about 12 different topics, from reality shows to Facebook moms. Thanks to the 50 people listening, iTunes listed the show as a podcast to watch for in their new releases section. WE WON’T REST ON LAURELS THOUGH. We just won’t. Innovation is our middle name, and we’ll continue to try out different show features. Like? Like including short rants from various ad bloggers we know. (This episode, Jetpacks stops by to vent.) Special thanks to Bob from The Beancast, who bailed us out on the mother of all aural nightmares this past week.

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Topics:

00:05 – 1. The internet never forgets
06:37 – 2. I need a name for...
13:47 – 3. Starbucks
26:03 – 4. Twitter lists
28:21 – 5. Five minutes with... Jetpacks
33:39 – 6. Scary photos
36:03 – 7. The cause that refreshes
43:14 – 8. Movie losers
49:57 – 9. Martial arts and reality shows
55:41 – 10. Brandus - Greek god of sales
57:32 – 11. Overexposed much?
01:00:44 – 12. Wrap it ta go

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Episode 3 - Socially inept.

And a blog. Yep. Got a place to house the show. While I’ll post new episodes here, they’ll be all in one place there for twice the fun. I said twice.

On this episode, social media gurus, Thought Leaders™ and whatever else you call them. Instead of the established players, we brought in two relatively unknowns to lend a different perspective. Social media strategist Len Kendall from 3six5.com Project joins user experience designer, content strategist and marketing optimization consultant Robert Gorell. Discussion ensues!

Other topics include a brand aid segment with Home Depot, Netflix and Microsoft Windows.

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4:48 – intro
38:04 – brand aid
1:05:53 – wrap

Next item on the to-do: A newsletter for listeners. Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com.